Your Meta ads, rebuilt into your best-performing sales channel.
I help longevity, health and wellness supplement brands find fresh angles, write scroll-stopping concepts, and run a testing system that consistently produces new winners that actually scale.
Three jobs, one owner: you.
Most freelancers hand off a script and call it done. I own the whole creative engine by discovering why people buy, what stops the scroll, and which ads earn the right to keep running.
Angle Research & Diagnosis
A structured audit: your winners, your customers, your competitors, and the open internet. What angles are you missing?
Scroll-Stopping Concepts & Scripts
Hooks, bodies, and CTAs built to earn attention and hold it. Goal: to stay compliant with Meta, not just to be clever.
Testing & Scaling System
A disciplined cadence for launching new ads, reading the data honestly. Winners that go stale get replaced before it’s too late.
Different angles. Distinct creative.
Static ad concepts for Instaflex Advanced, Simon Squibb / HelpBnk, and the Creative Strategist Starter Pack. Explore all 11 pieces; select any artwork to enlarge it. These are portfolio concepts, not performance case studies.
Instaflex Advanced
Orthopedic wait times
Static ad · Editorial / breaking news
A news-style concept exploring urgency and the desire to stay active while waiting.
Before my knees decide my day
Static ad · Everyday-life angle
A morning-routine concept that connects joint comfort with everyday independence.
What one daily capsule actually does
Static ad · Ingredient education
An ingredient-led explainer presenting the product’s benefit story in a scannable visual format.
Not all joint pills do the same thing
Static ad · Comparison
A side-by-side concept using ingredient differentiation as the buying angle.
For the hands that built everything
Static ad · Social proof
A retired-tradesperson story built around identity, legacy, and everyday movement.
Bend. Kneel. Stand back up.
Static ad · Product / direct response
A product-led concept connecting familiar movements to a clear shopping CTA.
Simon Squibb / HelpBnk
The idea that stayed in Notes
Static ad · Notes-style creative
A list of postponed business ideas turns the desire to finally start into the hook.
He said no
Static ad · Breaking-news creative
A bold headline presents the contrast between a paid offer and free help.
From an idea to a registered business
Static ad · Social-proof creative
A member quote illustrates the shift from thinking about a business to taking action.
Read the primary copy, headlines, and alternate headlines behind the Simon Squibb / HelpBnk concepts.
Creative Strategist Starter Pack
Can you just run it through ChatGPT first?
Static ad · Problem-aware
A familiar rate-cut objection reframes the value of strategy alongside copywriting.
The job title you see but cannot explain…yet
Static ad · Problem-aware
A job-title hook introduces the Starter Pack as a plain-English explanation of creative strategy.
Three steps. No guesswork.
The same process behind every ad I ship, whether it’s the $500 pilot or month six of a retainer.
Diagnose the Gap
I audit your current ads, your customers, and your competitors to find exactly which buying angles you’re missing. I don’t guess. I simply examine the evidence.
Build & Test New Angles
Each gap becomes a scripted, compliant ad concept that’s built to earn attention fast and make a real case, not just look nice.
Scale What Wins
Winners get doubled down on with new variations before they fatigue, while losers get killed quickly. The account keeps compounding, month over month.
Two ways to work together.
Start small and let the results make the case or come in ready for a full monthly creative engine. Either way, you’re betting on ads that stop the scroll.
Meta Ad Angle Gap Cluster Pack
• A full audit of your current ads to find your angle coverage gaps.
• Three brand-new angle clusters built from that audit.
• One finished ad per cluster, ready to test head-to-head against your current control.
At least one of my ads beats your control, or you don’t pay. If none of the first three do, I craft two more with you until your control is solidly bested.
One flat fee. No retainer required.
Monthly Ads + Weekly Reports
• 45–80 fresh ad concepts every month using new and existing angle clusters.
• Weekly progress reports so you always know what’s testing and what’s winning.
• A monthly summary report detailing performance, decisions, and what’s next.
• Ad spend applied to the metrics that matter. No vanity numbers allowed!
Every client gets full attention. Limited client roster.
My name is Rawslyn Ruffin.
I am at your service.
When I was in junior high, my mother started writing personality pieces for a local newspaper, and I acted as her copy editor and typist. I evolved into your basic internet nerd, building websites using raw code instead of design software in my spare time. Meanwhile, I worked daily as a legal assistant and database manager for a law firm in Houston, TX.
Merge those skills and several others together over time (including customer service, clinical research, retail sales, and music performance) and eventually you get me: a deadly copywriter in need of a cause. I found that cause when my friend and mentor Sean Ferres introduced me to Andromeda and the craft of Creative Strategy.
Creative Strategist for Longevity, Health & Wellness Supplement Brands
Let's find your next winning angle.
Book a 30-minute call. We’ll talk about where your ad account has gaps, and whether the $500 pilot or the full retainer is the right place to start.